Cateora, R. Phillip <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - 14th ed. 
 - Boston :  McGraw-Hill/IRWIN,  c2009. 
 - xxxi, 711 p. :  ill. ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071288385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84  / CAT