Usunier, Jean-Claude  <br/><br/>
Marketing a cross culture / 
Jean-Claude Usunier. 
 - New York, N.Y. :   Prentice Hall,   1999. 
 - xv, 627 p. :   ill. ;   24 cm. 
<br/><br/><label>ISBN: </label>9780130106681 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.848  / USU