TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Mittal,Banwari
TI  - Customer behavior: A managerial perspective 
SN  - 9780030343360
U1  - 658.8342 22
PY  - 2004///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Consumer satisfaction
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -