Sheth, Jagdish N. <br/><br/>
Customer behavior :  A managerial perspective / 
Jagdish N. Sheth, Banwari Mittal. 
 - 2nd ed. 
 - Mason, Ohio :  Thomson/South-Western,  c2004. 
 - xix, vp. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780030343360 
<br/><br/><label>LCCN: </label>2002112213 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Consumers' preferences.<br/>Consumer satisfaction.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCH