TY  - BOOK
AU  - Wileman, Andrew
AU  - Jary, Michael
TI  - Retail power playsfrom trading to brand leadership: Strategies for building retail brand value 
SN  - 9780333685273 
U1  - 658.87 
PY  - 1997///
CY  - London
PB  - MacMillan Press Ltd.
KW  - Stores
N1  - Includes index
ER  -