Wileman, Andrew <br/><br/>
Retail power playsfrom trading to brand leadership :  Strategies for building retail brand value / 
Andrew Wileman, Michael Jary. 
 - London :  MacMillan Press Ltd.  c1997. 
 - xvi, 280 p. :  ill. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780333685273  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Stores.
<br/><br/><label>Dewey Class. No.: </label>658.87  / WIL