TY  - BOOK
AU  - Rajagopal
TI  - Marketing management: Texts and cases 
SN  - 9788125907732
U1  - 658.8 
PY  - 2000///
CY  - New Delhi : 
PB  - Vikas Pub. House, 
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - marketing
ER  -