TY  - BOOK
AU  - Jobber, David.
TI  - Principles and practices of marketing
SN  - 139780077114152
U1  - 658.802 22
PY  - 2007///
CY  - London
PB  - McGraw-Hill
KW  - Marketing
N1  - Free accompanying Ad insight CD-ROM with a wealth of TV advertising campaigns linked to topics in the book; Includes bibliographical references and index
ER  -