Doyle, Peter,  1943 June 23-2003. <br/><br/>
Value-based marketing :  Marketing strategies for corporate growth and shareholder value / 
Peter Doyle. 
 - Chichester ;  New York :  John Wiley & son Ltd.,  c2000. 
 - xii, 370 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780471877271 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Corporations--Valuation.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DOY