Beamish, Karen <br/><br/>
Marketing planning 2007-2008 / 
Karen Beamish and Ruth Ashford. 
 - Oxford ;   Burlington :   Elsevier/Butterworth-Heinemann,  c2007. 
 - ix, 402 p. :  ill. ;  30 cm. 
<br/><br/>Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780750684040 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning<br/>Marketing  --Examinations study guides--Planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / BEA