Bishop, Jacqueline <br/><br/>
Effective marketing :   Principles and practice / 
Jacqueline Bishop. 
 - Liverpool :   Liverpool Business Pub.,   2002. 
 - x, 220 p. :   ill.;  24 cm. 
<br/><br/><label>ISBN: </label>9781903500033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BIS