TY  - BOOK
AU  - Lancaster, Geoff
AU  - Withey, Frank
TI  - Marketing fundamentals
SN  - 9780750680073 
U1  - 658.8 22
PY  - 2007///
CY  - Armsterdam
PB  - Elsevier
KW  - Marketing
N1  - Includes indexes
ER  -