Lancaster, Geoff <br/><br/>
Marketing fundamentals / 
Geoff Lancaster, Frank Withey. 
 - Armsterdam :  Elsevier,  c2007. 
 - ix, 387 p. :  ill. ;  29 cm. 
 - The standard  Institute of Marketing Series .
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>9780750680073  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAN