TY  - BOOK
ED  - Chartered Institute of Marketing
TI  - CIM paper 10: Strategic marketing decisions 
SN  - 9780751741766
U1  - 658.8 22
PY  - 2007///
CY  - London : 
PB  - BPP Learning Media
KW  - Marketing
KW  - Examnations, questions, etc
KW  - Problems, exercises, etc
N1  - Includes bibliographic references and index
ER  -