CIM paper 10 :  Strategic marketing decisions / 
Chartered Institute of Marketing. 
 - London :   BPP Learning Media,  2007. 
 - xxii, 444 p. :  ill. ;  29 cm. 
<br/><br/> Includes bibliographic references and index 
<br/><br/><label>ISBN: </label>9780751741766 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Examnations, questions, etc.<br/>Marketing--Problems, exercises, etc
<br/><br/><label>Dewey Class. No.: </label>658.8  / CHA