Marketing communication/ 
CIM. 
 - 7th ed. 
 - London:  BPP Learning Media,  c2008 
 - xxx, 366 p. :  ill. ;  30 cm. 
<br/><br/><label>ISBN: </label>9780751748680 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR