TY  - BOOK
AU  - Burnett, John J.
TI  - Promotion management
SN  - 8174730777
U1  - 658.8 
PY  - 1999///
CY  - USA : 
PB  - Houghton Mifflin Company
KW  - Promotion management
N1  - includes index and glossary.	
ER  -