TY  - BOOK
AU  - Drummond,Graeme
AU  - Ashford,Ruth
AU  - Ensor,John
TI  - Strategic marketing: Planning and control 
SN  - 0750652365
U1  - 658.802 
PY  - 2001///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Management
KW  - Decision making
KW  - Planning
N1  - Published in association with The Chartered Institute of Marketing
ER  -