Drummond, Graeme <br/><br/>
Strategic marketing :  Planning and control / 
Graeme Drummond, Ruth Ashford [and] John Ensor. 
 - 2nd ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  2001. 
 - xiv, 304 p. :  ill. ;  25 cm. 
<br/><br/> Published in association with The Chartered Institute of Marketing. 
<br/><br/><label>ISBN: </label>0750652365 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Decision making.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / DRU