Burnett, John J. <br/><br/>
Promotion management / 
John J. Burnett. 
 - USA :  Houghton Mifflin Company,  1999 
 - 743 p. 
<br/><br/>Includes glossary and index. 
<br/><br/><label>ISBN: </label>81747307777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Promotion management
<br/><br/><label>Dewey Class. No.: </label>658.8   / BUR