Gamble, Paul R. <br/><br/>
Up close and personal? :  Customer relationship marketing @ work / 
Paul R. Gamble, Merlin Stone and Neil Woodcock. 
 - London :  Kogan Page,  c1999 
 - x, 358 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780749430870 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>work relations
<br/><br/><label>Dewey Class. No.: </label>658.8  / GAM