TY  - BOOK
AU  - Jobber, David
AU  - Fahy, John 
TI  - Foundations of marketing
SN  - 9780077109189
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - McGraw-Hill Education, 
KW  - Marketing
N1  - Includes Glossary and Index
ER  -