TY  - BOOK
AU  - Doole,Isobel
AU  - Lancaster,Peter
AU  - Lowe,Robin
TI  - Understanding and managing customers
SN  - 9780273685623
U1  - 658.834UND 22
PY  - 2005///
CY  - Upper Saddle River, NJ
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Customer services
N1  - Includes index[p.331-340]
ER  -