TY  - BOOK
AU  - McDonald, Malcom 
AU  - Smith, Brian D 
AU  - Ward, Keith 
TI  - Marketing due dilligence :      : Reconnecting stragy to share price 
SN  - 9780750683425
U1  - 658.8 
PY  - 2007///
CY  - Oxford : 
PB  - Elsevier/Butterworth-Heinemann
KW  - Marketing
ER  -