McDonald, Malcom   Marketing due dilligence  <br/><br/>
Marketing due dilligence :        Reconnecting stragy to share price / 
Malcolm McDonald, Brian Smith, Keith Ward. 
 - Oxford :   Elsevier/Butterworth-Heinemann,  2007. 
 - xv, 238 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780750683425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD