TY  - BOOK
AU  -  Zeithamal, Valarie A.
AU  - Bitner, Mary Jo
AU  - Gremler, Dwayne D.
TI  - Services marketing : : Integrating customer focus across the firm 
SN  - 9780071244961
U1  - 658.8127 
PY  - 2006///
CY  - New York
PB  - McGraw Hills
KW  - Marketing
KW  - Customer service
N1  - Includes bibliographical references and index
ER  -