Zeithamal, Valarie A. <br/><br/>
Services marketing :   Integrating customer focus across the firm / 
Valarie A Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 4th ed. 
 - New York :  McGraw Hills,  c2006 
 - xxvii.,708 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071244961 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Customer service
<br/><br/><label>Dewey Class. No.: </label>658.8127  / ZEI