TY  - BOOK
AU  - Michel, Daniel 
TI  - Business to business marketing: Stategies and implementation 
SN  - 9780333921951
U1  - 658.804 
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Business
N1  - This volume offers a European perspective on managing business-to-business markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings
ER  -