TY  - BOOK
AU  - Coe, John M. 
TI  - The fundamentals business to business sales & marketing
SN  - 639785384434
U1  - 658.804 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill, 
KW  - Industrial marketing.
KW  - Selling
ER  -