Coe, John M.  <br/><br/>
The fundamentals business to business sales & marketing / 
John M. Coe. 
 - New York :  McGraw-Hill,   c2004 
 - xiii, 249 p. :  ill. ;  24 cm 
<br/><br/><label>ISBN: </label>639785384434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing. <br/>Selling.
<br/><br/><label>Dewey Class. No.: </label>658.804  / COE