TY  - BOOK
AU  - Van Auken, Brad
TI  - The brand management checklist : : Proven tools and techniques for creating winning brands 
SN  - 9780749436995
U1  - 658.827 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Management.
KW  - Brand name products
KW  - Marketing
ER  -