Van Auken, Brad <br/><br/>
The brand management checklist :   Proven tools and techniques for creating winning brands / 
Brad Van Auken. 
 - London :  Kogan Page,  c2002. 
 - xv, 320 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780749436995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) --Management. <br/>Brand name products --Management. --Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.827  / VAN