Hart, Norman A. Glossary of marketing terms / Norman A. Hart and John Stapleton. - 3rd ed. - Oxford ; London : Heinemann Professional Pub., 1988. - ix, 225 p. ; 22 cm. - Marketing series. . ISBN: 9780434918591 Subjects--Topical Terms: Marketing --Dictionary. Dewey Class. No.: 658.8003 / HAR