TY  - BOOK
AU  - Keegan, Warren J.
TI  - Global Marketing Management
SN  - 9788120309593
U1  - 658.8 21
PY  - 1995///
CY  - New Delhi
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographic references and  index
ER  -