Keegan, Warren J. <br/><br/>
Global Marketing Management / 
Warren J. Keegan. 
 - 5th ed. 
 - New Delhi :  Prentice Hall,  c1995 
 - xix, 828 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographic references and  index 
<br/><br/><label>ISBN: </label>9788120309593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEE