TY  - BOOK
AU  - Bland, Michael
AU  - Theaker, Alison 
AU  - Wragg, David W. 
TI  - Effective media relations
SN  - 9780749433826
U1  - 791.45028 
PY  - 2001///
CY  - London : 
PB  - Kogan Page
KW  - Public relations.
KW  - Mass media and business.
ER  -