TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing management
SN  - 8178086549
U1  - 658.8  
PY  - 2003///
CY  - Delhi :  
PB  - Pearson Education Inc.
KW  - Marketing
KW  - Management
N1  - Various multi-media instructional aids, including a web site, are available to supplement the text
ER  -