Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - Delhi :    Pearson Education Inc.,  2003 
 - 706 p.  col. ill. ;   27 cm 
<br/><br/>Various multi-media instructional aids, including a web site, are available to supplement the text. 
<br/><br/><label>ISBN: </label>8178086549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOT