Pires, Guilherme Dias  <br/><br/>
Ethnic marketing :  Accepting the challenge of cultural Diversity / 
Guilherme Dias Pires, John P. Stanton. 
 - UK :  Thomson Learning,  c2005 
 - xiv, 274 p. :  ill. ;  23 cm. 
<br/><br/>Includes index [p.267-274] 
<br/><br/><label>ISBN: </label>9781861529961  
<br/><br/><label>Subjects--Topical Terms: </label> Marketing --Cultural diversity
<br/><br/><label>Dewey Class. No.: </label>658.834  / PIR