TY  - BOOK
AU  - Lodish,Leonard M.
AU  - Morgan,Howard Lee
AU  - Kallianpur,Amy
TI  - Entrepreneurial marketing: Lessons from Wharton's pioneering MBA course 
SN  - 0471382442 (cloth : alk. paper)
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - Wiley
KW  - New business enterprises
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references (p. 261-263) and index
ER  -