McCathy, Daniel J. <br/><br/>
Business policy and strategy :  Concepts and readings / 
Daniel J McCathy, Robert J Minichiello, Joseph R Curran. 
 - 4th ed. 
 - Homewood, Illinois :  A.I.T.B.S.,  c2002 
 - xii, 528 p. :  ill. ;  23 cm 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>ISBN: </label>8185386498 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Business
<br/><br/><label>Dewey Class. No.: </label>658.4012  / MCC