TY  - BOOK
AU  - Doole, Isobel 
AU  - Lowe, Robin 
TI  - Strategic marketing decisions in global markets
SN  - 9781844801428
U1  - 658.802 
PY  - 2005///
CY  -  London : 
PB  - Thomson Learning, 
KW  - Marketing
KW  - Management.
KW  - Strategic planning
ER  -