TY  - BOOK
AU  - Brown, Chris
AU  - Aspley,John Cameron
TI  - The sales promotion handbook: A Dartnell handbook for sales and advertising executives 
SN  - 9780749409982
U1  - 658.82 
PY  - 1950///
CY  - Chicago
PB  - [Kogan Page], 
KW  - Marketing
N1  - Bibliography: p. 998-1027
ER  -