TY  - BOOK
AU  - Percy,Larry
AU  - Rossiter,John R.
AU  - Elliott,Richard H.
TI  - Strategic advertising management
SN  - 9780198782322
U1  - 659.1 21
PY  - 2001///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Sales promotion
KW  - Advertising
KW  - Management
KW  - Strategic planning
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -