Chaffey, Dave

E-business and e-commerce management : Strategy, implementation and practice / Dave Chaffey. - 4th ed. - Harlow, England ; New York : FT Prentice Hall, 2009. - xxxii, 764 p. : col. ill. ; 27 cm.

Includes bibliographical references and index.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

9780273719601


Electronic commerce.
Business enterprises--Computer networks.

658.872 / CHA