E-business and e-commerce management : Strategy, implementation and practice /
Dave Chaffey.
- 4th ed.
- Harlow, England ; New York : FT Prentice Hall, 2009.
- xxxii, 764 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
9780273719601
Electronic commerce. Business enterprises--Computer networks.