Blythe, Jim <br/><br/>
Essentials of marketing / 
Jim Blythe. 
 - 3rd ed. 
 - New York :  Financial Times Prentice Hall,  2004. 
 - 354 p. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780273693581  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY