TY - BOOK AU - Bell,Chip R. TI - Customers as partners: Building relationships that last SN - 9781881052784 U1 - 658.812 20 PY - 1994/// CY - San Francisco PB - Berrett-Koehler KW - Customer services KW - Customer relations N1 - Includes bibliographical references (p. 219-225) and index ER -