TY  - BOOK
AU  - Mullins,John W.
AU  - Walker,Orville C.
AU  - Boyd,Harper W.
TI  - Marketing management: A strategic decision-making approach 
SN  - 9780073529820 (alk. paper)
U1  - 658.81 22
PY  - 2008///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -