Mullins, John W. <br/><br/>
Marketing management :  A strategic decision-making approach / 
John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr. 
 - 6th ed. 
 - New York :  McGraw-Hill,  c2008. 
 - xxii, 533 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073529820 (alk. paper) 
<br/><br/><label>LCCN: </label>2006022082 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.81  / MUL