TY  - BOOK
AU  - McDonald,Malcolm
AU  - Woodburn,Diana
TI  - Key account management: The definitive guide 
SN  - 9780750662468
U1  - 658.804 22
PY  - 2007///
CY  - Amsterdam, Boston
PB  - Butterworth-Heinemann
KW  - Selling
KW  - Key accounts
KW  - Marketing
ER  -